Category: Marketing

In my years as a marketing consultant, I am often asked the age old question “should I join the local (insert city here) Chamber of Commerce?”. I wish there was definitive answer to that question that I could post and put everyone’s mind at ease. However it is not that simple. Like any marketing investments, you need to research your market area, check the reachability of your target market, look at the effectiveness of the chamber in your area and research the values of the chamber. Contrary to popular belief, they are not the end all, be all, you join and you will be profitable and live happily ever after kind of marketing investment. The vast majority of…