All Posts Tagged With: "sales and marketing"

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Ten Common Sales and Marketing Mistakes

These tried and true principles are timeless and timely for our continued success as business owners and marketers.
Mistake #1: Focusing on you not them

Instead of finding your prospect’s need and objective it’s a mistake to focus on you. Anything that does not focus solely on your prospect is institutional advertising.  You must focus on your [...]

26Feb2010 | Mark Petticord | Comments | Continued
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Dumb and Dumber: What are My Chances?

In sales and marketing, maintaining an honest and confident posture is critical. Selling or prospecting from a posture of neediness or desperation is a turn-off.
None of us enjoy walking past five desperate salesmen loitering outside the doors of a car lot awaiting their next victim. You are the prey and at any moment you will [...]

18Jul2009 | Mark Petticord | Comments | Continued
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Expert Recruiters and Presenters Don’t Empower Their Business Associates

Making sure you have a continual flow of leads is critical for your ongoing success in building a marketing organization. Once a prospect becomes a business associate, I guarantee, their first question will be: Now what do I do? That’s a really good question.

23Jun2009 | Mark Petticord | Comments | Continued
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Get Busy Living or Get Busy Dying!

In the fictional movie, The Shawshank Redemption, a must see for every student of success, the main character Andy never gave up his dream of freedom. Even in the midst of the worst circumstances while serving a life sentence, convicted of a crime he did not commit, Andy had hope.

31Mar2009 | Mark Petticord | Comments | Continued
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More Doctors Prefer Camel Cigarettes

A1943 court case stated the FDA’s purpose for review of labels and promotional material is to “protect the public and the vast multitude which includes the ignorant, the unthinking and the credulous who, when making a purchase do not stop to analyze.”  I guess the Doctors of the 40s were ignorant, unthinking and credulous [...]

22Mar2009 | Mark Petticord | Comments | Continued
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Elevator Speeches Stink!

In 22 years of building networks,  I’ve never delivered an elevator speech. Resorting to holding a complete stranger captive while subjecting them to a thirty seconds of verbal torture  in a fifty square foot steel box that’s plummeting down thirty floors has never been appealing to me.  I think most people would rather endure a [...]

19Mar2009 | Mark Petticord | Comments | Continued
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Is Your Brand Bland? Here’s Some Food For Thought

I live in Seattle, home of Nordstrom, a 109 year old company that built a reputation of exceptional customer service. The Nordstrom name has become synonymous with customer service and over the years, a retail pace setter.

24Feb2009 | Mark Petticord | Comments | Continued
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Go Local Or Go Loco! If I Can’t Find You, You Don’t Exist

If I can’t find you, You don’t exist! Do you own a Business? Business owners know, In order to compete in the ever expanding, Internet market place, your customers and prospects need to be able to find you. For instance, if you own a Mexican restaurant, when a hungry, grumpy customer that’s desperately searching for Mexican [...]

10Feb2009 | Mark Petticord | Comments | Continued
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