All Posts Tagged With: "relationship marketing"

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Tribes: Take Me to Your Leader

According to Seth Godin: A tribe consists of like-minded individuals connected to an idea. They have active members but membership is voluntary. Tribes are not created by converting people. They are not closed off or Isolated. Members of the tribe aren’t blind Sheep, they are evangelists. Tribes don’t necessarily do [...]

9Jul2009 | Mark Petticord | Comments | Continued
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Elevator Speeches Stink!

In 22 years of building networks,  I’ve never delivered an elevator speech. Resorting to holding a complete stranger captive while subjecting them to a thirty seconds of verbal torture  in a fifty square foot steel box that’s plummeting down thirty floors has never been appealing to me.  I think most people would rather endure a [...]

19Mar2009 | Mark Petticord | Comments | Continued
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