All Posts Tagged With: "Marketing"

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Dumb and Dumber: What are My Chances?

In sales and marketing, maintaining an honest and confident posture is critical. Selling or prospecting from a posture of neediness or desperation is a turn-off.
None of us enjoy walking past five desperate salesmen loitering outside the doors of a car lot awaiting their next victim. You are the prey and at any moment you will [...]

18Jul2009 | Mark Petticord | Comments | Continued
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Tribes: Take Me to Your Leader

According to Seth Godin: A tribe consists of like-minded individuals connected to an idea. They have active members but membership is voluntary. Tribes are not created by converting people. They are not closed off or Isolated. Members of the tribe aren’t blind Sheep, they are evangelists. Tribes don’t necessarily do [...]

9Jul2009 | Mark Petticord | Comments | Continued
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Expert Recruiters and Presenters Don’t Empower Their Business Associates

Making sure you have a continual flow of leads is critical for your ongoing success in building a marketing organization. Once a prospect becomes a business associate, I guarantee, their first question will be: Now what do I do? That’s a really good question.

23Jun2009 | Mark Petticord | Comments | Continued
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Get Busy Living or Get Busy Dying!

In the fictional movie, The Shawshank Redemption, a must see for every student of success, the main character Andy never gave up his dream of freedom. Even in the midst of the worst circumstances while serving a life sentence, convicted of a crime he did not commit, Andy had hope.

31Mar2009 | Mark Petticord | Comments | Continued
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More Doctors Prefer Camel Cigarettes

A1943 court case stated the FDA’s purpose for review of labels and promotional material is to “protect the public and the vast multitude which includes the ignorant, the unthinking and the credulous who, when making a purchase do not stop to analyze.”  I guess the Doctors of the 40s were ignorant, unthinking and credulous [...]

22Mar2009 | Mark Petticord | Comments | Continued
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Elevator Speeches Stink!

In 22 years of building networks,  I’ve never delivered an elevator speech. Resorting to holding a complete stranger captive while subjecting them to a thirty seconds of verbal torture  in a fifty square foot steel box that’s plummeting down thirty floors has never been appealing to me.  I think most people would rather endure a [...]

19Mar2009 | Mark Petticord | Comments | Continued
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Network Marketing: Is it a Scam?

Scam is a thrown loosely about in reference to the MLM industry, especially among those who are disappointed with their experience. You can hardly blame them with all the hype in this industry, but most people fail because they quit, then they call it a scam. The fact is, most people fail at a lot [...]

8Mar2009 | Mark Petticord | Comments | Continued
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Incite a Blogging Riot! Web 2.0 Future Trends

I started my trek into Cyberspace back in 1999 when I attended an Internet marketing conference. I spent $5000 to hear from 20 of the Internet gurus of the 20th Century. I went away with 150 pounds of books, three-ring binders, and believe it or not cassette tapes. You think they would have just given me a link to their websites??? I still haven’t read or listened to all the materials I collected at that conference ten years ago. I was more confused and frankly overwhelmed when I left than when I arrived! It’s taken me almost ten years to recover.

5Mar2009 | Mark Petticord | Comments | Continued
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Is Your Brand Bland? Here’s Some Food For Thought

I live in Seattle, home of Nordstrom, a 109 year old company that built a reputation of exceptional customer service. The Nordstrom name has become synonymous with customer service and over the years, a retail pace setter.

24Feb2009 | Mark Petticord | Comments | Continued
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