All Posts Tagged With: "how to write a headline"

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When You Can’t Get Heard by the Herd, Focus on Your Niche

I’ve had many opportunities over the years to speak in front of groups of varying sizes. Yeah, that’s me in the picture.  I recall one instance when I was hosting a meeting in Seattle.  A group of about three-hundred had just returned from a break and the room was buzzing with conversations and idle chatter.
Hundreds [...]

27Nov2009 | Mark Petticord | Comments | Continued
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17 Remain Dead in Morgue Shooting Spree: Headlines Attract Readers

Your headline is the grand entry gate into the world of your product, service, or business opportunity.
Whether these headlines by newspaper journalists were on purpose or mistakes, they sure caught my attention and tickled my funny bone.  Ultimately, using solid search engine optimization techniques is the best way to get found, if you are [...]

28Aug2009 | Mark Petticord | Comments | Continued
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