The premise of Attraction Marketing is attracting or enticing customers and prospects to  come to you.

There’s a big difference between selling and attracting.

A headline or tag line will provoke interest or at least stick in their head for future use.  After 40 years, every time I walk past the frozen pastry isle in the grocery store my memory banks access an old jingle. “Everyone doesn’t like something but nobody doesn’t like Sarah Lee.”   That jingle had me trying to figure out what “nobody doesn’t like” meant for years.

Sales asks a person to marry them on the first date, marketing is a courtship process.   The courtship process develops a relationship.  Sales says, we’re right for each other, let’s do it now.  It’s interruption verses permission.  Which one do you prefer?

Along with a brilliant tag line or obnoxious jingle,  it’s even more important that you believe in your product. When you believe, you’re believable. Personal experience always wins hands down.  Testimonies help people identify with an experience and are powerful triggers for attracting.

Although the Trunk Monkey videos ads attract attention and are a huge viral success, the message is not relevant to the product.  Or…can I really purchase a trunk monkey?  Getting attention through humor is effective but using humor and relevancy simultaneously is  golden.

Geico uses humor with a tag line, “it’s so easy a caveman can do it” and you know, it was easy because I just switched to Geico.  After a four year courtship, it paid off for Geico,  I took “fifteen minutes and saved 15% on my insurance.  Attract attention and be relevant.