I just completed a three month writing project.  My eBook is entitled, “Viral Video IDEAS.” And yes, I want to help you explode your online video marketing campaigns and give you a free copy of my book.  There’s only one catch, subscribe to my free Smart Idea Marketing blog. (Click on the blue “Join now” banner to the right)   If you are already a subscriber, you have probably already received the download link.  Please enjoy the introduction to my 54 page eBook.  I hope you think my IDEAS are worth spreading!

Is Your IDEA worth spreading? Great IDEAS like viruses spreads rapidly, person to person. Your idea in the form of a unique business proposition, product or service can create a viral buzz that‘s contagious. A great idea passes from one person, who shares it with another, then another. Soon the idea is out of control and takes on a life of its own.

It‘s difficult to stop a virus when it begins to multiply. Once it reaches the masses, it becomes an unstoppable super bug. The person that spreads it becomes the carrier of the Idea Virus, a term coined by Seth Godin in his book “Unleashing The Idea Virus,” a necessary textbook for every Internet marketer. Just Google “Idea Virus” and you can download his book Free.

If your objective is to make money on the Internet with video, merely uploading a video on YouTube won‘t produce results without a compelling IDEA with a relevant message and a specific Call-to- Action. Prior to producing your project, ask yourself: “What‘s my objective?” What would you like someone to do after they watch it?

A good example is of a viral phenomenon is “Where the Hell is Matt?” This guy is so popular, all you have to do is Google “Matt” and he dominates the first page. His video became so popular that Stride Gum, paid for Matt‘s second trip around the world to showcase him traveling doing his silly jig. The first time, Matt wasn‘t even trying to create a viral video, it just happened organically on the Internet. People spread viruses and big companies like Stride Gum love to be positioned in front of the sneeze. You can have the best distribution methods, the most professional production skills, the best sales tactics and incredible sales copy but if your content is boring and predictable, no one will buy it or share it. It‘s just that simple. Stride Gum associated its brand with the celebrity status of Matt for the same reason Nike associates with Tiger Woods.

Videos get watched and passed around for a variety of reasons. Someone laughs, cries, gets angry, gets disgusted or gets inspired. But as I will emphasize throughout this book, attracting a person to watch is only the first step, especially if your purpose is to monetize your efforts through your video marketing.

Matt‘s silly dance has attracted millions of fans world-wide. A few months into his trip, a friend had an idea and suggested; “Hey, why don’t you stand over there and do that dance. I’ll record it.” It turned out to be pretty good idea. There was no monetary motive until Stride Gum caught on to the frenzy and banking on massive exposure, sponsored his next trip.

It‘s interesting to notice a person‘s response during and after watching Matt‘s video. People draw their own deep philosophical conclusions as to what it means for them.

The Gump Factor: Matt‘s influence reminds me of the scene in the feature film, Forrest Gump: “Why are you Running?”  Here are actual script excerpts.

From Reporters: Why are you running? Are you doing this for world peace? Are you doing this for women’s rights? For the environment? Or for animals? Or, for nuclear arms?

FORREST (V.O.) They just couldn’t believe that somebody would do all that running for no particular reason. I just felt like running. Now, for some reason what I was doing seemed to make sense to people.

<A young man jogs behind Forrest> I mean, it was like an alarm went off in my head, you know. I said; here’s a guy that’s got his act together. Here’s somebody who’s got it all figured out. Here’s somebody who has the answer. I’ll follow you anywhere, Mr. Gump.

<Forrest Stops Running> The group stops behind him. Forrest stands and looks as the group waits expectantly. Forrest turns and looks.

<Someone in the crowd> Quiet, he’s gonna say something.

<Forrest>I’m pretty tired. I think I’ll go home now. Forrest walks toward the group. The group parts for Forrest as he walks down the middle of the road.

<Young Man> Now what are we supposed to do?

You could start or enhance your Internet journey by clicking here and subscribing to this blog if you haven’t already.  If you subscribe, I’ll give you a free subscription to Viral Video IDEAS blog/podcast and a FREE copy of my new 54 page book, Viral Video IDEAS. This book is a huge value and best of all it’s all FREE.