Unfortunately, the Internet Never Closes. Needless to say, managing information overload is critical in the 21st century. We are constantly interrupted and bludgeoned by sales cliche’s and advertisements on television, radio, signs, bill-boards, magazines and the Internet, 24/7.  People are tired of interruption marketing dribble and can easily just turn it off. If you’re marketing something don’t risk getting muted. Getting “Permission” works in the age of communication.

The Internet New Media Revolution is scanning the globe and weaving a web of advertising messages, commercials and unceasing info overload– Ad Nausea! The Burger King ads, “Have it Your Way”, prophecy has been fulfilled. We can have it anyway we want it, as much as we want, at breakneck speed and with turn-key convenience.  Since its Halloween today, guess its appropriate to say we’ve created a monster.

Invitation rather than Interruption: If you want to share a business or product idea, why not ask for permission to share it? Permission based marketing is not some new brilliant concept. People have been getting permission for centuries. Good sales and marketing practices involve developing relationships and creating value for your customer or prospect. The Internet has merely amplified the problems of marketing abuse.

Are you creating value for your prospect or are you joining the ranks of the millions of interruption marketing dive bomb kamikazes?

Yes, we’re in the Information Age but we’re also in the Age of Communication.  People choose their friends, vendors, and business associates in real life. The same rules apply in cyberspace.

No matter what you’re marketing, consider a few things prior to posting a “hey look at me” ad.  How do I respond to interruption advertising? How do I like to be communicated to? What peaks my interest?  People are donating a precious commodity -their time.  As marketers, let’s not waste it. The old adage “Do unto others as you would have them do unto you”, should be a priority in our marketing communications and small business marketing strategy. If you enjoyed this artilce, please “re-tweet” it.  Thanks!  Mark