I can count at least SEVEN Sales and Marketing Strategies to include in your ad copy writing for Marketing your Product, Service or Business. These power points apply to sales letter writing, lead pages, and video marketing.

1. Who are You Targeting? Create a unique twist or idea to convey within your target niche. Find out who your market is and talk with them. Notice I said “with.” Use a conversational style. The 21st century is the age of communication, not just information.

2. Be Personable and Real: High pressure, car salesman tactics don’t work. Find products or services or business opportunities that you love. If you love what you do, it will be reflected in your body language, confidence, and your passion about your topic. First and foremost, you are selling YOU. Consumers and business prospects relate when they Know, Like, and Trust YOU.  Business is personal, so keep a customer relationship marketing strategy at the forefront at all times.

3. Be concise, Get to the Point: The attention span for Internet video viewers is about 15 seconds or less. Whether you’re shooting a talking head video review or sending them to a marketing landing page, if you don’t hook them right away, you’re toast. My suggestion for “talking head videos” is, keep it to 2 minutes or less. If your video is fast paced with interesting pictures, video clips, graphics that visually convey your message, 4 minutes is fine. Whether you are communicating with video, blogs, marketing pages, ezines, or in person, don’t ramble.  Be clear about your objectives and respectful of your prospect’s time.

4. Emphasize Benefits, Big Time: A good sales letter or narrative for a video emphasizes benefits. The benefits should be reflected in your enthusiasm for your product or service. Convey confidence and show you’re an authority on your product, business or service. Your viewers rapidly form their first impression about you and first impressions are critical. They’re allotting precious time for you and are asking the question: “What’s in it for me.” Emphasize how your product, service, or business opportunity benefits THEM.

5. Address Objections: Know their objections and let them know you relate and understand. Get into agreement with them — don’t get defensive. People appreciate openness and candor. Address objections head on and move those obstacles out of the way ASAP. Emphasize, WHY your product, service, or opportunity is different. A great sales letter writer will always remove obstacles right away.

6. Reinforce with Testimonies: Repeat and reinforce with testimonies. What’s your personal experience? Opinions of satisfied customers and authorities reinforce your marketing efforts. Highlight your own experience and the testimonies of satisfied customers, business associates, and clients.

7. Conclude with a Call to Action: In a pivotal scene in the movie, Forrest Gump, after a year of running across the United States, coast to coast, he just all of a sudden, stopped running. A young man asked, “Now what are we supposed to do?” That’s a good question. What do you want your prospect to do? Your intent and call to action needs to be clear and concise. What’s the next step? Provide a link to your benefit driven landing page, video, blog, or website. Make it simple for someone to make a purchase decision or request more information.

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