As the economy grows and as consumers become more knowledgeable and bombarded by limitless options for products and services on the Internet, smaller is better.  Its critical to work within niches that appeal to a smaller segment or group of people.

I spent my teen-age years in West Glacier, Montana and attended High School in Columbia Falls.  Highway 2 connects Columbia Falls with West Glacier and hosts several small town taverns, including, the Dam Town Tavern in Hungry Horse, close to the Hungry Horse dam.  Dams are pretty powerful. Marketing by releasing the dam and a torrent of information all at once with no specific target in mind is not effective. You’re much better off marketing with a Squirt Gun. Take aim and fire away. Design your articles and product descriptions with targeted key words and key phrases in mind before you write it.  Write your copy and articles around the key words and phrases that people actually type in the search engines to find a product.

Three Power Points to consider when developing your customer/prospect profile:

1. Who are you trying to Reach? Is your product a luxury item or a necessity? Are your prospects, business owners, blue collar workers, housewives, yuppies (Young Urban Professionals) or dinks? (Double Income, No Kids)   Identify your niche and create a specific profile with the look, feel, and message that will ATTRACT your customers and prospects.

2. What’s their HOT Button? Find out what it is and push it. A lot of what motivates people to take action can be traced back to either pain, gain or both.  As I mentioned, how would your potential fan Google your product? “How to” is a powerful search term – people are looking for answers and solutions to their problems.  Does your product address their pain or motivate them to gain? What specific key words and long-tail key word phrases are they using to search for products and solutions?

3. Shift from Group Marketing to Individual Marketing: Business is personal. Over the years I’ve witnessed the “big hit” mentality especially in the network marketing industry.   It’s true, if you find an entire group that will love your product, you will create a lot more volume.  But groups are accessed through the gate-keepers of the groups.  Tribe leaders will share it with their tribe.  The leaders will find you with targeted SEO placement. Organic Search Engine Optimization is the best kind of traffic, because it’s free. If you want to try out an inexpensive search engine optimization software, like Micro Niche Finder its well worth the time and money.

Why Not let a Robot Slave do your SEO work for you? I am not an expert so I depend on advisers to give me the best potential data to optimize my target marketing. There are just too many variables and Key Word research,  so I use a robot, as a search engine optimization consultant.  He advises me 24 Hours a day.