Are you marketing something?   What’s your target?   So you find a Niche Market, now what? How are you reaching your target market or your customers, clients, and fans? Are your creating value for them? Have you evaluated who your potential fan is?  Do you know what they want?  Are you doing any target market research?

Big companies can afford Shot Gun advertising techniques with million dollar budgets. They also spend millions on target market research. We can’t spend millions but we can certainly do our homework.

We cannot assume that everyone will want our product or service, so we have to be specific. We will never compete in the big ad world.  But in case you haven’t heard,  Big isn’t Better.  You know the term, the world is getting smaller?  Because of the info age, anyone can research and purchase anything within seconds.  Small, rules in an age where information bludgeons people with hackneyed ad copy and information gorging that leads to cyber heart burn. How do you spell relief? ROLAIDS   As marketers we should understand the: Relationship of Leverage and Individual Deomographic Study.

We’ll explore the details of creating a niche marketing strategy relating to ROLAIDS in a future post. In the mean time, Small bites are Better. It’s critical to create a profile for the “individual’ — the kind of person, customer, client or business associate you’re are looking for.

“Got Realtor”  Here’s a great way to attract customers and clients … Homes Anyone?

Obviously, this is an exaggeration, but not too far from how most market.  So as marketers, how do we Identify our individual fans?

Start by learning everything about them. Brilliant minds think a like, so ask some questions of yourself. Why are you are sold on your own product?

What are the benefits?  How does it make you feel?  Put yourself in the shoes of your potential fans. Wouldn’t they be feeling the same way?  Are you excited, enthusiastic and passionate about what you do? How would you search for your product or service on Google?  What are your fans searching for in relation to what you are offering.  Who are your loyal fans and how can you contribute tons of value into their lives?

Here’s 3 things to consider when developing your Loyal Fans profile:

Who are you trying to Reach? Is your product a luxury item or a necessity? Are your fans, business owners, blue collar workers, housewives, Yuppies (Young Urban Professionals) or Dinks, (Double Income, No Kids)   I used to be one. Identify your niche and create a specific profile for fans attracted to it.

What’s their hot button,? So push it. A lot of what motivates people to take action can be traced back to either Pain or Gain or both. I am little of both!  As I mentioned, how would your potential fan Google your product? “How to” is a powerful search term — people are looking for answers and solutions to their problems.  Does your product address their pain or motivate them to gain?

Shift from Group Marketing to Individual Marketing: Business is personal. Over the years I’ve witnessed the “big hit” mentality especially in the Network Marketing industry.   It’s true, if you find an entire group that will love your product, you will create a lot more volume.  But groups are accessed through the gate-keepers of the groups.  Tribe leaders will share it with their tribe.

I am just scratching the surface in this post, but more later.  I’ll leave this last thought with you.   Remember this. You can’t give them what they want if you don’t know who they are.   I am getting tired of Tweeting my own posts!  If you liked this post, please do me favor and comment on it and push the magic “Tweet It “Button Below the Comments section!