There are a few keys to being noticed and achieving high search rankings on Google and other search engines. Of course, a good headline like Son of a Niche gets attention but that’s not enough. If customers are not driving by your bill board, they won’t read it.  Attracting Web traffic and goes beyond a good headline, its identifying what people are looking for.   The greatest business ideas and products go unnoticed because if we can’t find you, you don’t exist.

A Web Crawler is a robotic program that browses the World Wide Web in a methodical and automated manner. It is also known as a web spider, web robot, ant, bot, worm, and automated indexer.  Getting noticed revolves around SEO or search engine optimization. Without it, you are lost in a sea of words and relegated to the lowest depths of search engine rankings.

Search engines are robots that employ disgusting, creepy crawly creatures like; spiders, worms and ants – oh my! These bugs are always crawling around the web under the surface, unnoticed.  A Google bot discovers pages by harvesting all of the links on every page it finds. It then follows these links to other web pages and creates back links. New web pages must be linked to from other known pages on the web in order to be crawled and indexed in the world of the Internet.

There is a method to this Internet madness.  If you want to get noticed, you have to find a hot niche. Even after you identify the niche,  it’s critical to write your ad or article with words and phrases that people are searching for.  If you are selling shoes, it’s not enough to use “shoes” as a key word, with over 270 million search results.   But “dress shoes for wide feet” at the time of this writing is under 300 thousand.  Find niches within your own product or service and then develop key words and phrases that people are actually searching for.

Find a specific Niche within your product group that appeals to a segment of the market.  Achieving  optimal organic searches and high rankings for your website or article takes some planning.  A first position organic search placement as opposed to “pay per click” should be the objective of all Internet marketers.  FYI: The “pay per click” advertising appears on the right side of the page on Google and Organic Search Results appear in the body.

Before you write a review, post a video, write an ad,  think in terms of key words or key phrases.  There are key words and long tail key words.  The term “shoes” is too broad but using a long tail key word phrase like “dress shoes for wide feet” is more focused and likely to appeal to those looking for specifics.

Today in the Internet marketing arena, smaller is better.  Find a niche that appeals to a smaller segment or group of people.  Don’t market with a fire hose, market with a squirt gun! Design your ad with your key words and key phrases in mind before you even write it.  Write your ad copy or article around the key words and phrases with in a specific niche.

I discovered a great program from an SEO expert,  James Jones called Micro Niche Finder .  This excellent software helps you identify niches and find key words and long tail key word phrases that people are actually searching for.  No matter what you sell or what service you provide, it is critical that you know what key words and terms people are using to find it.  Remember, if we don’t notice you, you don’t exist.