Market Saturation: There are 100’s and 1000’s of new vitamins, Juices, lotions and potions all touting a miracle story and a ground floor business opportunity.  Do customers really believe the claims?  Are they willing to part with their hard earned dollars and purchase another “me too” product?  Do your customers consider your product a luxury item?  When finances are tight, what kind of products endure the economic downturns?

Are there everyday, staple products that people have to purchase no matter what the economy is doing? Yes, but that’s still not enough to get someone’s attention.  It still has to be a better mouse-trap so to speak.  Don’t worry,  I am not talking about soap, laundry detergent, and toothpaste!  If you are willing to read on, you may chuckle a bit, but the market potential will get your marketing wheels spinning.

I’ve been in the Direct Sales and Network Marketing Industry for many years.  I’ve been extremely successful with marketing a very unique glyconutrient complex for over 15 years.  I was recently approached by a female friend of mine, Lynnette about an interesting product. I was intrigued by this health technology that has been integrated into an everyday, staple product that millions of women world-wide have to use at least once a month.  Have you guessed what it is? That’s right Female Sanitary Napkins.

I had to Laugh: A friend of mine called me and told me about a company that has successfully launched and sold millions of Female Sanitary Napkins over the last 11 months.   My first response was to laugh.  “You got to be kidding, I said, It’s humiliating enough when my wife asks me to go the grocery store and pick up some “things” for her.”  That’s what my wife and I call them, “things.”   So I venture out into the night and pick up a box of things along with $20 of other stuff I don’t need in order to hide her things in the cart!

Here’s the Thing: I started to think about these things and realized from a marketing perspective, it’s sheer brilliance.  I have Five Criteria that are important to me when evaluating a product or opportunity for the Network Marketing industry.  They are as follows:

1. Is it Emotional? My first emotional response was to laugh.  But as a product category, try to take it away and watch the response.  With all the concerns about the health issues relating to feminine hygiene this continues to be an extremely emotional issue.  Women are concerned about their health and looking for solutions for themselves and their children.

2. Is it Unique? If unique and proprietary is your only selling point that’s not good enough.  Cost is always a factor no matter how good it is.  But if it’s unique, proprietary and a necessary staple that is similar in cost, that’s  huge!  This product is unique because the absorption is amazing and a proprietary Ion Strip provides a solution for odor and germs.  What a great idea not to mention the life-changing health results. The testimonies are incredible.

3. Is it Consumable? If it’s not consumable, you don’t have repeat sales, and you’re out of business.  Women have to purchase this product, world-wide each and every month whether they want to or not. No luxury here.

4. Is it Stable? I doubt that the Sanitary Napkin market is going to cease to exist any time soon.  It’s a stable, traditional, staple product that will continue to be used long after we are all gone.

5. Is it Timely? It’s not like Women’s Sanitary Napkins are timely product –  sanitary women’s products have been around for years.  The question is this;  From a Marketing perspective, if the napkins are superior and the business is just launching in the United States, is it timely?   Is it timely, that a product that deals with the emotional issues of woman’s health is now available? Both are true.  With over $200 million sold world-wide in other countries, it’s proof that the timing for the USA, Canadian, and Australian markets could not be better.

The Me Too Blues: The Network Marketing Industry is saturated with “me too” products and over hyped sales pitches like “ground floor” opportunity.  Only when a company can rise above the competition is it ground floor.  In other words, you can’t have ten companies starting up with the same product and call it “ground-floor.

When push comes to shove, when money is tight during a recession, consumers drop what they consider “luxury” products.  There’s more month than money, and in many cases nutritional supplements, skin care products, gadgets and gizmos that are not staple products or absolutely necessary take a back seat.  I’d rather be selling products that people absolutely have to purchase every month, whether they want to or not. This creates a less resistant atmosphere for marketing a product or a business.

Not a Flashy Business: The business model and product is not flashy and complex. It is simple and appeals to busy Moms at home with already huge workloads, demanding children, and household responsibilities.  Ask a Mom with three kids to doll herself up and go out and draw circles twice a week after getting beat up with every-day life!  No way! With this product, I believe an average, busy Mom or any person can create a huge network and residual income while working at home or sitting at play-land at the Mall.

Baby, Baby Boom: If you are not convinced that marketing women’s sanitary products is your cup of tea, how about baby and adult diapers, a 20 billion dollar market world-wide.  These products will be released later this year both with the proprietary ion technology.  The combined markets of disposable diapers and sanitary napkins represent easily $50 billion by 2010 with one company controlling 70% of the market. Some lucky early adopters and savvy marketers are going to be laughing all the way to the bank! www.BusyMomsBusiness.com