Marketing

post thumbnail

The Google Marketing Plan For Your Brick and Mortar Business

Simply put, Google has become the new “yellow pages.” When you compare their market-dominating 72.11% of all Internet searches to their nearest competitor, Yahoo, with an unremarkable 14.57% of Internet searches, the case is made that every local business should concentrate all their Internet marketing efforts on Google and Google alone.

22Jul2010 | Mark Petticord | Comments | Continued
post thumbnail

Free Website Optimization Tips and Tools

What is the purpose of your website? Is it merely a glorified brochure on-line that’s all about you or is it a benefit driven message designed to attract and convert prospects into loyal customers? Here are some free website optimization tips and tools you can use right now.

15Jul2010 | Mark Petticord | Comments | Continued
post thumbnail

Staying Real During Accelerated Changing Times in a Cyber World

The premise of the excellent book, “Who Moved My Cheese” reveals a simple parable — Two rats and an “a-mazing” way to deal with change. This is a must read for anyone still stuck in the 20th century, marketing paradigm. Whether we like it or not, the future is here and change is accelerating at breakneck speed.

9Jul2010 | Mark Petticord | Comments | Continued
post thumbnail

Attraction Marketing 101: Do What a Caveman Does

After 40 years, every time I walk past the frozen pastry isle in the grocery store my memory banks access an old jingle. “Everyone doesn’t like something but nobody doesn’t like Sarah Lee.” That jingle had me trying to figure out what “nobody doesn’t like” meant for years.

19Jun2010 | Mark Petticord | Comments | Continued
post thumbnail

Keep Your Landing Page Simple Stupid

Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics and colorful arrays. I’ve learned that it’s really stupid to loose customers and prospects over useless clutter and landing pages with stuff that doesn’t relate to our purpose or call to action.
Simplicity is often overlooked when [...]

19May2010 | Mark Petticord | Comments | Continued
post thumbnail

Analysis Paralysis: Don’t Do Nothing

There aren’t just a few options anymore but limitless opportunities in this day and age of information and technology.  I had to purchase a kitchen faucet  for one of my properties recently.  I had a price range in mind but  stood there and starred at the wall of fixtures for about 30 minutes before I [...]

1May2010 | Mark Petticord | Comments | Continued
post thumbnail

Seth Godin’s: Driveby Culture and the Endless Search for Wow!

I subscribe to Seth’s blog. If you’re a marketer, you should too. I read his post last week and it’s an honest assessment of the way things are online. It’s time to get real on the Internet.

19Mar2010 | Mark Petticord | Comments | Continued
post thumbnail

Web Video is Exploding! Are they Watching You?

According to the latest statistics, web video views are booming. Data from the ComScore shows that nearly 178 million U.S. Internet users watched online video during the month of December 2009 with 33.2 billion videos viewed during the month.

12Mar2010 | Mark Petticord | Comments | Continued
post thumbnail

Blog vs Website or Apples and Oranges?

A Blog is in fact a Website. Blog = Web Log.   According to a source on Wikapedia, “the term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog [...]

6Mar2010 | Mark Petticord | Comments | Continued
post thumbnail

Ten Common Sales and Marketing Mistakes

These tried and true principles are timeless and timely for our continued success as business owners and marketers.
Mistake #1: Focusing on you not them

Instead of finding your prospect’s need and objective it’s a mistake to focus on you. Anything that does not focus solely on your prospect is institutional advertising.  You must focus on your [...]

26Feb2010 | Mark Petticord | Comments | Continued
post thumbnail

Three Feet from Gold! Think and Grow Rich by Napoleon Hill

One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat.An uncle of R. U. Darby was caught by the “gold fever” in the gold-rush days, and went west to DIG AND GROW RICH

19Feb2010 | Mark Petticord | Comments | Continued
post thumbnail

Thumbs on Fire! The TEXT MESSAGE Craze!

What’s this text craze all about? People are sending “Text Messages” everywhere.  They text during school, at company meetings,  Starbucks, waiting in line at the grocery store, in church and in their cars. Their two thumbs are faster than my ten typing fingers.
Young adults rely on their cell phones to communicate.  Most of them don’t [...]

5Feb2010 | Mark Petticord | Comments | Continued
post thumbnail

Let’s See What the Future Holds: Kay Syrah Syrah

I remember hearing someone say after making a  business presentation; “I’ll think about it. Let’s see what the future holds.” I thought to myself; “Don’t leave things to chance and see what the future holds, create your own future, now.”  Doris Day sang this attitude in her song: “Kay Syrah Syrah, what ever will be [...]

23Jan2010 | Mark Petticord | Comments | Continued
post thumbnail

Screenr and Twiddla FREE Presenation Programs

I’ll be real brief this week. I just captured a three minute video that will explain a couple of great programs for capturing your computer screen and doing live presentations with a group of people on the fly. These are excellent marketing and communication tools for every Internet entrepreneur. Both programs are absolutely free! Best [...]

15Jan2010 | Mark Petticord | Comments | Continued
Older Entries