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Paradigms: The Business of Discovering the Future
I have a friend that sells Rolex watches for a major dealer up here in Seattle. During a recent conversation, I was reminded of a story about Swiss watches I read several years ago in a book entitled Paradigms: The Business of Discovering the Future. The following is an excerpt.
7Aug2010 | Mark Petticord | Comments | Continued
The Google Marketing Plan For Your Brick and Mortar Business
Simply put, Google has become the new “yellow pages.” When you compare their market-dominating 72.11% of all Internet searches to their nearest competitor, Yahoo, with an unremarkable 14.57% of Internet searches, the case is made that every local business should concentrate all their Internet marketing efforts on Google and Google alone.
22Jul2010 | Mark Petticord | Comments | Continued
Staying Real During Accelerated Changing Times in a Cyber World
The premise of the excellent book, “Who Moved My Cheese” reveals a simple parable — Two rats and an “a-mazing” way to deal with change. This is a must read for anyone still stuck in the 20th century, marketing paradigm. Whether we like it or not, the future is here and change is accelerating at breakneck speed.
9Jul2010 | Mark Petticord | Comments | Continued
Attraction Marketing 101: Do What a Caveman Does
After 40 years, every time I walk past the frozen pastry isle in the grocery store my memory banks access an old jingle. “Everyone doesn’t like something but nobody doesn’t like Sarah Lee.” That jingle had me trying to figure out what “nobody doesn’t like” meant for years.
19Jun2010 | Mark Petticord | Comments | Continued
Keep Your Landing Page Simple Stupid
Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics and colorful arrays. I’ve learned that it’s really stupid to loose customers and prospects over useless clutter and landing pages with stuff that doesn’t relate to our purpose or call to action.
Simplicity is often overlooked when [...]
Web Video is Exploding! Are they Watching You?
According to the latest statistics, web video views are booming. Data from the ComScore shows that nearly 178 million U.S. Internet users watched online video during the month of December 2009 with 33.2 billion videos viewed during the month.
12Mar2010 | Mark Petticord | Comments | Continued
Blog vs Website or Apples and Oranges?
A Blog is in fact a Website. Blog = Web Log. According to a source on Wikapedia, “the term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog [...]
6Mar2010 | Mark Petticord | Comments | ContinuedBlogroll
Web Video University
