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The Google Marketing Plan For Your Brick and Mortar Business

Simply put, Google has become the new “yellow pages.” When you compare their market-dominating 72.11% of all Internet searches to their nearest competitor, Yahoo, with an unremarkable 14.57% of Internet searches, the case is made that every local business should concentrate all their Internet marketing efforts on Google and Google alone.

22Jul2010 | Mark Petticord | Comments | Continued
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Free Website Optimization Tips and Tools

What is the purpose of your website? Is it merely a glorified brochure on-line that’s all about you or is it a benefit driven message designed to attract and convert prospects into loyal customers? Here are some free website optimization tips and tools you can use right now.

15Jul2010 | Mark Petticord | Comments | Continued
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Staying Real During Accelerated Changing Times in a Cyber World

The premise of the excellent book, “Who Moved My Cheese” reveals a simple parable — Two rats and an “a-mazing” way to deal with change. This is a must read for anyone still stuck in the 20th century, marketing paradigm. Whether we like it or not, the future is here and change is accelerating at breakneck speed.

9Jul2010 | Mark Petticord | Comments | Continued
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Attraction Marketing 101: Do What a Caveman Does

After 40 years, every time I walk past the frozen pastry isle in the grocery store my memory banks access an old jingle. “Everyone doesn’t like something but nobody doesn’t like Sarah Lee.” That jingle had me trying to figure out what “nobody doesn’t like” meant for years.

19Jun2010 | Mark Petticord | Comments | Continued
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Keep Your Landing Page Simple Stupid

Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics and colorful arrays. I’ve learned that it’s really stupid to loose customers and prospects over useless clutter and landing pages with stuff that doesn’t relate to our purpose or call to action.
Simplicity is often overlooked when [...]

19May2010 | Mark Petticord | Comments | Continued
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Web Video is Exploding! Are they Watching You?

According to the latest statistics, web video views are booming. Data from the ComScore shows that nearly 178 million U.S. Internet users watched online video during the month of December 2009 with 33.2 billion videos viewed during the month.

12Mar2010 | Mark Petticord | Comments | Continued
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Blog vs Website or Apples and Oranges?

A Blog is in fact a Website. Blog = Web Log.   According to a source on Wikapedia, “the term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog [...]

6Mar2010 | Mark Petticord | Comments | Continued
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Ten Common Sales and Marketing Mistakes

These tried and true principles are timeless and timely for our continued success as business owners and marketers.
Mistake #1: Focusing on you not them

Instead of finding your prospect’s need and objective it’s a mistake to focus on you. Anything that does not focus solely on your prospect is institutional advertising.  You must focus on your [...]

26Feb2010 | Mark Petticord | Comments | Continued
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Three Feet from Gold! Think and Grow Rich by Napoleon Hill

One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat.An uncle of R. U. Darby was caught by the “gold fever” in the gold-rush days, and went west to DIG AND GROW RICH

19Feb2010 | Mark Petticord | Comments | Continued
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Screenr and Twiddla FREE Presenation Programs

I’ll be real brief this week. I just captured a three minute video that will explain a couple of great programs for capturing your computer screen and doing live presentations with a group of people on the fly. These are excellent marketing and communication tools for every Internet entrepreneur. Both programs are absolutely free! Best [...]

15Jan2010 | Mark Petticord | Comments | Continued
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Viral Video IDEAS: Spread a Virus with My FREE eBook on How to Explode Your Online Video Marketing

I just completed a three month writing project.  My eBook is entitled, “Viral Video IDEAS.” And yes, I want to help you explode your online video marketing campaigns and give you a free copy of my book.  There’s only one catch, subscribe to my free Smart Idea Marketing blog. (Click on the blue “Join now” [...]

19Dec2009 | Mark Petticord | Comments | Continued
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A Hot Case for Attracting New Customers: Here’s a Marketing No-Brainer

There’s a fantastic book, Purple Cow by Seth Godin, about attracting new customers to your business. The book asks the question: Is your product or service worth remarking about, like a purple cow? There are too many websites and blogs with ADHD, bombarding the search engines with boring sales dribble. Does your message draw attention [...]

7Nov2009 | Mark Petticord | Comments | Continued
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Sorry We’re NEVER Closed: Surviving Information Overload on the Internet

Unfortunately, the Internet Never Closes. Needless to say, managing information overload is critical in the 21st century.

31Oct2009 | Mark Petticord | Comments | Continued
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Cultivate Your Success Environment Regardless of the Circumstances

A vision makes our life meaningful and compels us to overcome. Our purpose can relate to different areas of life, including: Spiritual, physical, relationships, family and business.

24Oct2009 | Mark Petticord | Comments | Continued
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