Leadership

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Ten Common Sales and Marketing Mistakes

These tried and true principles are timeless and timely for our continued success as business owners and marketers.
Mistake #1: Focusing on you not them

Instead of finding your prospect’s need and objective it’s a mistake to focus on you. Anything that does not focus solely on your prospect is institutional advertising.  You must focus on your [...]

26Feb2010 | Mark Petticord | Comments | Continued
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The Feet from Gold! Think and Grow Rich by Napoleon Hill

Excerpt from Think and Grow Rich by Napoleon Hill

One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat.An uncle of R. U. Darby was caught by the “gold fever” in the gold-rush days, and went west to DIG AND GROW RICH. He had never heard [...]

19Feb2010 | Mark Petticord | Comments | Continued
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It’s a New Year! Four Success Tips for 2010

It’s hard to believe it’s 2010.  It’s much easier to say twenty ten than two thousand nine.  I watched 2001, a Space Odyssey when I was nine.  I remember thinking that in the year 2000, we would be traversing the stars in spaceships.  Remember all the Y2K hype?  In 2000, all the computer systems in [...]

1Jan2010 | Mark Petticord | Comments | Continued
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Be Consistent Not Seasonal – No Sales Forecasting Tools Necessary

Sales forecasting tools are not necessary when people are hot or cold. Consumers react to the conditions at hand. But no one wants to buy a wood stove or snow tires in the Summer or get their furnace serviced. Most wait until the last minute when everyone needs it. We’re having record cold weather [...]

12Dec2009 | Mark Petticord | Comments | Continued
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“The 21 Irrefutable Laws of Leadership” – John Maxwell

I read through John Maxwell’s book, “21 Irrefutable laws of Leadership” again recently. As leaders, we should all recognize that in order to influence our prospects, customers and fans we need to demonstrate our leadership.  Here some excerpts and observations of the 21 laws, a refresher for most of you but well worth the time [...]

21Nov2009 | Mark Petticord | Comments | Continued
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Cultivate Your Success Environment Regardless of the Circumstances

The last couple of years have been challenging. Keeping focused on your true north in the midst of trials is difficult.  We all know that conditions will never be perfect. Sometimes life is extremely difficult.  I believe that cultivating and focusing on our vision helps to overcome life’s obstacles.  Our circumstances and trials should pale [...]

24Oct2009 | Mark Petticord | Comments | Continued
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Design Your Success Blueprint or Someone Else Will

Being successful in any venture does not happen by chance but by careful design, planning and consistent action. It is interesting that scientific research has discovered that our DNA is a blueprint, embedded in every cell of our body. Our personal blueprint contains instructions for every bodily function and every system. We can [...]

16Oct2009 | Mark Petticord | Comments | Continued
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Empower Your World: Design Your Success Blueprint

The concepts and ideas introduced in my “Empower Your World” video, illustrate my personal quest in life. My ability to learn, grow, and make decisions about my future, constantly motivates me to change, adjust my strategies, and apply what I learn. The best part is; I love to share and  contribute what I learn with [...]

19Sep2009 | Mark Petticord | Comments | Continued
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Creating Passive Income – Are You a Renter or an Owner?

I’ve been an avid fan of Robert Kiyosaki for many years.  He convinced me through his books “Rich Dad Poor Dad” , “Cash Flow Quadrant”, “Retire Young Retire Rich” , and many more to become a Real Estate investor.
After enjoying many years of success in building residual income through network marketing,  I also  invested in [...]

1Aug2009 | Mark Petticord | Comments | Continued
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Dumb and Dumber: What are My Chances?

In sales and marketing, maintaining an honest and confident posture is critical. Selling or prospecting from a posture of neediness or desperation is a turn-off.
None of us enjoy walking past five desperate salesmen loitering outside the doors of a car lot awaiting their next victim. You are the prey and at any moment you will [...]

18Jul2009 | Mark Petticord | Comments | Continued
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Tribes: Take Me to Your Leader

According to Seth Godin: A tribe consists of like-minded individuals connected to an idea. They have active members but membership is voluntary. Tribes are not created by converting people. They are not closed off or Isolated. Members of the tribe aren’t blind Sheep, they are evangelists. Tribes don’t necessarily do [...]

9Jul2009 | Mark Petticord | Comments | Continued
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Get Busy Living or Get Busy Dying!

DO YOU HAVE A VISION FOR YOUR FUTURE? In Viktor Frankl’s 1946 book, “Man’s Search for Meaning”, he chronicles his experiences as a concentration camp prisoner at Auschwitz during WWII. He describes his psycho therapeutic method of finding a reason to live. According to Frankl, the book intends to answer the question, how was everyday [...]

31Mar2009 | Mark Petticord | Comments | Continued