What’s this text craze all about? People are sending “Text Messages” everywhere.  They text during school, at company meetings,  Starbucks, waiting in line at the grocery store, in church and in their cars. Their two thumbs are faster than my ten typing fingers.

Young adults rely on their cell phones to communicate.  Most of them don’t even know what a “land line” is. In fact, 82% of adults 18-24 are avid text message users. Of the 25-49 age group, 72% use text messages.

But, when you look at the overall users of text messaging, 53% of those who send and receive text messages are 35-years-old and up.

Text messaging is not just for the young any more.  In addition, text messaging is more “instant” and reliable than email.  With all the spam alerts, filters, anti virus software and hype about killer computer viruses a lot of well intentioned emails are tossed into the spam and junk files. Here’s some more stats I dug up on text messaging:

• 72.2% of wireless users have paid for SMS packages. This equates to 203 million Americans.
• 57% of wireless users 13+ are considered regular text message users.
• There has been a 107% increase in text message use in the USA in the past year.
• 2.5 billion text messages are sent each day in the USA.
• More text messages are sent per phone than phone calls. The average text messages used per month is 357 compared to 204 cell phone calls.
• 15 million Americans used video on their cell phones in quarter two, 2008.
• 138 million Americans have sent a text message in the past three months.

Bob Benz of Mobile Industry Review provided these stats. Thanks Bob!

If you’re a business owner and own a cell phone, why not use mobile text messaging as a way to communicate with your customers or even send them “Hot Deal” of the day via text messaging.  It’s instant and efficient!  If you’d like to see a great system for delivering and managing your text campaigns for your business here’s how it works: Just SMS Text me: Enter 82222 then enter my keyword “GTM”  (upper or lower case) Happy texting!

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I remember hearing someone say after making a  business presentation; “I’ll think about it. Let’s see what the future holds.” I thought to myself; “Don’t leave things to chance and see what the future holds, create your own future, now.”  Doris Day sang this attitude in her song: “Kay Syrah Syrah, what ever will be will be.”

Opportunities like this don’t come along very often in life. I had a friend that missed becoming a founding investor in Starbucks in the early 80s and a friend that laughed when he was told smoke detectors would be required in all new construction in the late 70s.  Both investments were small compared to the relative return on investment. These are rare once in a life-time propositions but at the same time, opportunities abound on a smaller scale everyday.

If someone pulled into your driveway in a brand new Lexus and proposed that you could own the car for a one payment of $600 and $150 per month of gas for the next 36 months what would would you do?

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I’ll be real brief this week. I just captured a three minute video that will explain a couple of great programs for capturing your computer screen and doing live presentations with a group of people on the fly. These are excellent marketing and communication tools for every Internet entrepreneur. Both programs are absolutely free! Best of all, they are simple to use.  You can capture up to 5 minutes of video using Screenr or do a live presentation using Twiddla.  For Screenr if you want audio, you’ll need a USB microphone.

Check out my three minute Screenr video and enjoy these free tools. These programs are so intuitive that you’ll be using them in minutes.  Mark

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