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Feature Article #1

Napoleon Hill’s The Law of Success is FREE

I was restless last night, so I went down to the living room and began flipping channels — it was about 4am. A slick looking, middle aged guy on the infomercial was actually trying to convince people to purchase a limited edition reprint of Napoleon Hill’s, Laws of Success for $49. Don’t buy it — it’s free!

Mark Petticord | August 26th, 2010 | Continued

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Feature Article #2

Don’t Fall Prey to a Victim Dictum – Embrace Change in Turbulent Times

Sure life can deal you some unfair circumstances. We can choose to adopt a bitter resentful attitude and proclaim our victim dictum — Hey, look what they have done to me! Or…

Mark Petticord | August 15th, 2010 | Continued

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Feature Article #3

Paradigms: The Business of Discovering the Future

I have a friend that sells Rolex watches for a major dealer up here in Seattle. During a recent conversation, I was reminded of a story about Swiss watches I read several years ago in a book entitled Paradigms: The Business of Discovering the Future. The following is an excerpt.

Mark Petticord | August 7th, 2010 | Continued

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Feature Article #4

The Google Marketing Plan For Your Brick and Mortar Business

Simply put, Google has become the new “yellow pages.” When you compare their market-dominating 72.11% of all Internet searches to their nearest competitor, Yahoo, with an unremarkable 14.57% of Internet searches, the case is made that every local business should concentrate all their Internet marketing efforts on Google and Google alone.

Mark Petticord | July 22nd, 2010 | Continued

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Feature Article #5

Free Website Optimization Tips and Tools

What is the purpose of your website? Is it merely a glorified brochure on-line that’s all about you or is it a benefit driven message designed to attract and convert prospects into loyal customers? Here are some free website optimization tips and tools you can use right now.

Mark Petticord | July 15th, 2010 | Continued

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Feature Article #6

Staying Real During Accelerated Changing Times in a Cyber World

The premise of the excellent book, “Who Moved My Cheese” reveals a simple parable — Two rats and an “a-mazing” way to deal with change. This is a must read for anyone still stuck in the 20th century, marketing paradigm. Whether we like it or not, the future is here and change is accelerating at breakneck speed.

Mark Petticord | July 9th, 2010 | Continued

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Other Recent Articles

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Attraction Marketing 101: Do What a Caveman Does

After 40 years, every time I walk past the frozen pastry isle in the grocery store my memory banks access an old jingle. “Everyone doesn’t like something but nobody doesn’t like Sarah Lee.” That jingle had me trying to figure out what “nobody doesn’t like” meant for years.

June 19th, 2010 | Mark Petticord | Comments | Continued
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Keep Your Landing Page Simple Stupid

Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics and colorful arrays. I’ve learned that it’s really stupid to loose customers and prospects over useless clutter and landing pages with stuff that doesn’t relate to our purpose or call to action.
Simplicity is often overlooked when [...]

May 19th, 2010 | Mark Petticord | Comments | Continued
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Analysis Paralysis: Don’t Do Nothing

There aren’t just a few options anymore but limitless opportunities in this day and age of information and technology.  I had to purchase a kitchen faucet  for one of my properties recently.  I had a price range in mind but  stood there and starred at the wall of fixtures for about 30 minutes before I [...]

May 1st, 2010 | Mark Petticord | Comments | Continued
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The Age of Entitlements

I wrote an article last year entitled: Creating Passive Income: Are You a Renter or an Owner? My premise was that successful people take responsibility for their actions and develop networks that create residual income.  A business owner can’t just turn in the keys and depend on government to pay the bills.
April 15th was yesterday [...]

April 16th, 2010 | Mark Petticord | Comments | Continued
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Seth Godin’s: Driveby Culture and the Endless Search for Wow!

I subscribe to Seth’s blog. If you’re a marketer, you should too. I read his post last week and it’s an honest assessment of the way things are online. It’s time to get real on the Internet.

March 19th, 2010 | Mark Petticord | Comments | Continued
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Web Video is Exploding! Are they Watching You?

According to the latest statistics, web video views are booming. Data from the ComScore shows that nearly 178 million U.S. Internet users watched online video during the month of December 2009 with 33.2 billion videos viewed during the month.

March 12th, 2010 | Mark Petticord | Comments | Continued
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Blog vs Website or Apples and Oranges?

A Blog is in fact a Website. Blog = Web Log.   According to a source on Wikapedia, “the term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog [...]

March 6th, 2010 | Mark Petticord | Comments | Continued
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Ten Common Sales and Marketing Mistakes

These tried and true principles are timeless and timely for our continued success as business owners and marketers.
Mistake #1: Focusing on you not them

Instead of finding your prospect’s need and objective it’s a mistake to focus on you. Anything that does not focus solely on your prospect is institutional advertising.  You must focus on your [...]

February 26th, 2010 | Mark Petticord | Comments | Continued
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